Carsnip launches performance marketing product and expands digital team

Carsnip has unveiled a new Pay Per Click (PPC) product which promises to push dealers’ stock to the top of the online search results.

Launched at the start of March, Carsnip PPC is the latest innovation from the ‘Google for cars’ on its mission to help dealers increase their margins by taking back control of their online visitors and sales. It works by dealers paying a fixed price each time a car buyer clicks on their online advert.

Geoff Mawdsley, digital products controller at Imperial Car Supermarkets, one the many new Carsnip PPC customers, commented, “We signed up with Carsnip as they open up a new stage of buyer for us. By driving early stage clicks to our website means we can engage with through our own marketing. This along with the performance based pricing also keeps our costs down.”

The online car search engine has also appointed a new head of digital and digital marketing team to drive the next stage of its expansion, as its share of the UK’s used car market continues to grow.

Peter O’Brien joined the tech startup as Head of Digital this month to head up its 10-strong digital team. His appointment comes as Carsnip now has more than half of the country’s car dealers on its tech platform, and more than three quarters of a million cars in stock – more than any of the traditional classified sites.

O’Brien will be drawing on his experience as a digital strategist to help more dealers get real returns from their online investment, as the tech startup continues to scale up its team and infrastructure.


Peter O’Brien, head of digital for Carsnip, said: “I want us to become the place for people who are looking for cars online. We can give dealers another option – one that frees up their budget and helps them build their own businesses rather than simply propping up the classified sites.

“We can offer dealers more potential customers direct to their own websites. The number of people visiting Carsnip is growing every day, so dealers pay a fraction of the cost to reach even more people.”

“We’re building for the future and the future’s all about dealers making more sales directly from their websites by taking back control of their online visitors. Peter’s a proven digital expert who delivers results. He’s just the person that dealers need to help them get more for their money online. And as we grow and target new markets of car buyers, he’ll be leading our efforts to show dealerships how online car search can be more personalised and more profitable too.”
Alastair Campbell, Carsnip CEO

Carsnip listed more than 750,000 cars in February, but unlike other sites it doesn’t charge sellers to list.

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